All You Need is Love - Always Chasing Rainbows .
Description
All You Need is Love - Always Chasing Rainbows .All You Need is Love - Always Chasing Rainbows .Maria Webber sings on stage. Ian Whitcomb on Chas.K.Harris who advertised songs written to order in 1880.He made millions after his song "After The Ball" was used in a musical. Lyricist E.Y Harburg explains song writing had become a form of capitalism. (c) of Harry Von Tilzer on how to write successful songs. Whitcomb on Chas K.Harris-he moved to New York in 1902 and published 'How To Write A Popular Song'. Irving Caesar on how quickly he could write hit songs. The key was to find a popular performer and publisher to ensure a hit. Providing mass produced songs was a European tradition. So America imported European musicians and musicality to Tin Pan Alley in Broadway, New York. Mickey Addy on the origins of the term 'Tin Pan Alley' .Eddie Rogers says Tin Pan Alley originated in Denmark Street, London. Hoagy Carmichael discusses song writing, Russell Sanjek on popular composers. Bing Crosby on song pluggers and promotion. Addy talks on Irving Berlin. Carmichael sings 'Lazy River'. Rudy Vallee on using radio to exploit popular songs. He made a fortune from labels and pluggers promoting songs. Addy on Al Jolson. Eddie Rogers on paying bandleaders to play a certain tune. The growth of radio forced labels and engineers to improve recording techniques. Whitcomb claims the great depression effectively ended Tin Pan Alley. But the rise in talking pictures meant Hollywood could capitalise on old songs who bought up publishers and labels. Hollywood started hiring songwriters .Ed Cramer talks on the formation of ASCAP, the publishing and licensing body who demanded more money for their writers. Russell Sanjek explains that the number of radio plays were used to gauge a hit. Tin Pan Alley lost it's influence as other forms of music such as country which had a more organic evolution gained prominence. ASCAP's influence waned as BMI which represented country artists took their place in terms of licensing music to radio. the audience now dictated what became popular, not the publishers.